When it comes to bakeries, most people still think of the industry’s operations as being exclusively retail. But in Norfolk, and all over the country, a significant portion of bakeries get most of their businesses from wholesale clients and catering contracts. To highlight the wholesale and catering side of the business, we will highlight its main clients.
Supermarket and Retail Shops
While many supermarkets and larger retail shops are internally sourcing their baked goods from in-house bakeries, most of them lack the finances and expertise to effectively do so. Bakeries offer the best option for these retail outlets since they have the expertise (in terms of qualified bakers and specialized equipment) and the capacity to meet this demand.
Corporate and private events
Events represent the single most important source of business for bakeries and independent bakers who offer catering services. Good bakeries will work closely with the event organizers to determine the expected turnout (to estimate the demand) and to come up with the right products to suit the event. Corporate events could include end of year parties while private events include birthdays and weddings.
Schools and Colleges
Most schools and colleges within Norfolk have in-house canteens where the students and staff members can take their meals and snacks. With baked goods being such an important aspect of British cuisine as a whole, bakeries are an important part of the canteens’ food supply chain. Apart from the wholesale aspect, bakeries will also offer catering during school/college events.
Similar to the situation with schools, most government agencies will also have in-house canteens to provide meals and snacks for employees and visitors. The cost of operating one’s bakery is often unsustainable for these agencies, and subcontracting to local bakeries usually result in cost savings on the taxpayers. It is important to note that some bakeries and caterers exclusively cater to the wholesale and catering side of the business, which can be quite lucrative.