The wholesale and catering bread and roll industry is increasingly becoming competitive – due to its lucrative nature. With more new businesses getting into the industry almost on a weekly basis, entrepreneurs have to proactively take steps to increase their competitive edge. Some of the steps that could increase the likelihood of success for Norfolk bakery entrepreneurs include:
Adopting an Aggressive Marketing Strategy
Success or failure, in any business is dependent on your brand awareness within the market an enterprise operates in. Adopting an effective marketing strategy ensures that your brand and its offerings, are known to your target audience. In the modern information edge, incorporating digital marketing techniques such as social media marketing and search engine optimisation go a long way towards improving your brand visibility.
Wholesale and catering clients, by design, make bulk purchases in a single order. They’re also more sensitive on consistency when it comes to timely delivery and quality consistency. This is especially important when dealing with bread and rolls as they are best consumed fresh. Entrepreneurs have to ensure they only commit to clients and orders that they have the capacity to satisfactorily fulfil.
Create Your Niche
Wholesale and catering clients are very particular regarding quality levels on their orders. This means that they are often hesitant to partner with new businesses or businesses with which they don’t have an existing relationship. Often, they will seek out businesses that specifically specialise in the products they seek to purchase. Therefore, unlike the retail industry where a diverse product list is an advantage, it pays to specialise in bread and rolls as a niche to show expertise to clients who buy in bulk.
Savvy entrepreneurs understand that they need to be aware of the businesses that directly, or indirectly, compete with them in the markets they operate in. Competitor analysis can help a business to set competitive prices and determine the products that will be well received by the local wholesale and catering clients.