Bread is considered to be one of the oldest types of food. In fact, in most cultures, it is synonymous with the concept of nourishment. While other ‘ancient’ types of food may seem foreign to a modern person, bread is still – by far – the most popular item in most bakeries. Bread and rolls have retained their popularity over the centuries due to how simple the baking process is and the unmatched versatility they offer as a food item. In an industry that is becoming increasingly competitive, how can Norfolk bakeries increase the appeal of their bread and rolls?
Keeping up with Trends
People’s tastes are constantly evolving, especially when it comes to long-standing staples such as bread and rolls. While the ‘traditional’ bread making process has remained virtually unchanged over centuries, modern variations are increasingly becoming popular. These include brioche, sourdough bread, pumpernickel, bran, raisin bread and other variations from different countries. Being innovative in terms of the bread and roll offerings ensures that customers have a wide variety to choose from, which should keep a bakery ahead of the competitive curve.
By Maintaining Consistently High Quality Levels
In a competitive environment, the consumers are usually spoilt for choice. Norfolk bakeries are not just competing with each other, they have to compete with out-of-town establishments, which are usually online-based, which deliver locally. Consistency in quality is best achieved by having qualified bakers and adopting a corporate culture based on excellence.
The global population is becoming increasingly health-conscious, and Norfolk is not different in this regard. Healthy options, when it comes to bread and rolls, include whole-grain loaves/rolls, those baked with organic ingredients and low sugar options.